Deciphering the hype around AI

Deciphering the hype around AI

31 July 2023

The introduction of artificial intelligence (AI) has taken the world by storm, and programmes such as ChatGPT are revolutionising the way information and data are gathered and presented. 

Offering transformative degrees of data tools and support of automation, business strategies and tasks can now be completed with greater ease while complex data sets get presented and analysed with greater clarity and structure.

Simply, ask and you shall be answered. 

But just how well are questions asked? And do the answers make sense? 

While AI has innovated the ability and speed of technology to formulate an answer to questions, and the way data is collated and structured there are limitations that must be recognised. AI in programmes like ChatGPT may provide answers to questions asked of it, but there are limits, particularly in its ability to independently replicate nuance, context, human experience and judgement. 

Experience and judgement are two critical values that impact assessment and decision-making in an operation setting. AI and technology can make processes easier, especially in the management and structuring of information and data, but AI alone cannot make the necessary judgement calls to solve intricate issues and make critical decisions. What’s needed, is a blended approach that considers the complementary values of technology and human experience which machines and code alone simply cannot replace.  


Beyond the AI hype

The growing hype of AI in the past year has significantly changed the data landscape on a world scale. Its emergence has welcomed new opportunities for AI to impact the use of data and making processes much easier. Where large swathes of information are concerned, AI has been able to efficiently process and structure data in a simplified and succinct manner, assisting businesses in making sense of the information.

Examples include the way CCTV and drone cameras use AI to automatically recognise objects such as people, cars, license plates and animals in real time and detect anomalies. AI has also allowed for manual workflows to be streamlined while detecting and eliminating human error. Overall, this makes previously repetitive and time-consuming processes far more efficient. 

Productivity levels, as a result, may have increased, but therein lies the risk of overreliance. 

Variables such as human experience and judgement of situations are not accounted for and cannot yet be programmed to validate results in a response. Unlike judgement in assessing a human-to-human interaction, such as the sphere of business operations, a machine will not be able to adequately understand the nuances of speech or the context of relationships when assessing a result. This will always lead to a gap in the overall experience which needs to be bridged.  

Opportunities with AI and Technology

The opportunity here, for any business keen on transformation, is to leverage the partnership of a human and machine to maximise efficiency and productivity. The application of technological hardware and advanced programmes with AI and machine learning capabilities is only as good as the human architect planning and implementing it. Said human partner has to be well-versed in both technology and operations to bring maximum value to the customer. 

Only in doing so, can the ideal outcomes of the maximising efficiency and effectiveness of a technological solution be achieved. The skills of human operators with the relevant experience and expertise complemented by technology leveraged to get the best out of the systems. This combination of skills and technology is necessary for the holistic development of any solution to address a business need. 

In simple terms, who would you trust to manage all aspects of your day-to-day business operations? You would not leave that entirely in the hands of a programme, neither would a person alone be able to cope with the sheer burden of it all.  

Technology and Experience

This is where companies such as Certis Security Australia stand out. 

With decades of experience honed through security operations, our team of officers have the requisite knowledge and expertise to address all manner of needs that may arise in the course of a business day. These now extend beyond just physical security, and into technological solutions to support business needs and even integrated facilities management.

Think of this as complementing technology’s ability to pull information and organise it together with a trained eye to make sense of it, and a seasoned hand to take care of any issues that may be found. 

Making use of our exclusive solutions and Operations-Design First principle with the latest in technological hardware, we are able to yield the benefits of resource efficiency while delivering a degree of performance that’s holistic in meeting organisational needs while delivering a positive service experience to all stakeholders.

In addition, solutions have to be applied sensibly, especially in a resource-limited environment or when navigating rules and regulations. Solutions have to be viable and offer real value over the long term while consistently delivering exceptional operational performance outcomes. Working with a partner like Certis Australia, businesses can expect a committed partner that can be counted on for technology-led solutions that deliver consistent excellence.  

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