Certis, Asia’s leading advanced integrated security services provider has won international recognition for its outstanding campaign in its COVID-19 response and efforts in combating the outbreak in Singapore. In a virtual ceremony held on 24 September 2020, Certis was crowned winner in both the professional services and crisis management categories. This is the first time Certis has participated in the prestigious SABRE Awards Asia Pacific 2020, which attract more entries than others from around the world. Since the start of the COVID-19 outbreak in early 2020, the collective strength of our response to COVID-19, and the authentic, courageous and engaging narrative at COVID-19 convinced a 60-member jury from top agency and client organisations to award Certis the prestigious accolades.
The SABRE Awards Asia-Pacific 2020 is amongst Asia Pacific’s largest PR awards programme, run by the Holmes Report. It recognises campaigns that demonstrate the highest levels of strategic planning, creativity and business results. As the world’s largest communications awards programme, the SABRE Awards recognise superior achievement in branding, reputation and engagement.
Paul Chong, President and Group Chief Executive Officer, Certis said, “We are deeply honoured by the recognition of our efforts in communication and engagement with our key stakeholders. This double win underscores our hard work and commitment in engaging our employees, customers and the community in our fight against COVID-19. Together, our front-liners, corporate and support staff have displayed immense courage, resilience and perseverance during these challenging times. We are also grateful for the opportunities to have worked alongside our customers and partners to keep them and the communities safe.”
Assurance and Care for Employees
By responding swiftly and adapting with agility, Certis has focused on the safety and well-being of our employees in order to continue delivering high standards of service. Certis also established the Certis global COVID-19 taskforce to implement policies and procedures to ensure our global employees remain protected while serving our customers’ rapidly changing needs. Beyond activating supplies of personal protective equipment, suspending all business travel and implementing safe distancing measures, keeping our staff safe also means protecting jobs. We have implemented reskilling programmes to facilitate redeployment to areas of greater need. As part of the retention and redeployment plan and to create meaningful roles during the pandemic, Certis developed the aviation security officer conversion course to reskill over 800 staff to non-aviation roles.
Trusted Partner In A Crisis
In tandem with Certis’ rapid transformation as an advanced tech-enabled security services provider, Certis has prepared itself well and developed deep capabilities to help organisations cope with the new normal. Certis has taken swift and decisive action to be at the forefront of the situation. In Singapore, we have worked closely with the Government to fight COVID-19 (please see Annex A for details). COVID-19 has enabled Certis to demonstrate our capabilities in safety and security to customers across several sectors. We have delivered bespoke, end-to-end safe distancing, guest and crowd management solutions that draw on our existing capabilities in operations-technology (ops-tech). Across our markets in Singapore, Australia and Hong Kong, we have also worked with our customers to support their operations, and maintained our vigilance in keeping them and communities safe.
During this pandemic, Certis has proven to be a source of reliability and assurance to our customers and employees. We have been able to keep our people safe, at a time when our customers rely on us to help maintain order in this new normal. To this end, our resolve, agility and commitment have enabled our internal and external stakeholders to weather this storm.